From ALTMR Naples to Altamar Society

Because Naples Deserves a Rebrand, Too

When we launched ALTMR Naples, we had one mission: elevate the game.
We started with paddles — clean design, premium feel, no gimmicks. But the more we grew, the more we realized we weren’t just building gear… we were building a movement.

That movement needed a name that carried the full weight of what we were becoming.
So today, we’re proud to introduce:

Altamar Society

Not your grandpa’s golf town.

Why the Change?

1. ALTMR Didn’t Say Enough

ALTMR looked great on a paddle, but it often needed explaining.
People misread it, mispronounced it, or just didn’t connect with it.
We took that seriously.

Altamar — meaning high seas in Spanish — is rooted in our story. It nods to our heritage and to Naples itself.
Society represents what this brand is really about now: people, culture, and something deeper than product.

2. We’re Not Just Selling Sport

We still make exceptional pickleball gear. That’s not changing.
But Altamar Society is about more than what’s in your hand — it’s about what you stand for.
This brand represents a younger, sharper, more intentional Naples — one that’s ready to move beyond the clichés.

No more "heaven’s waiting room."
No more being defined by what we were.

We’re building for what’s next.

3. This Isn’t a Brand. It’s a World.

With Altamar Society, we’re launching something bigger:

-A curated line of apparel and accessories.

-Limited drops and collaborations.

-Editorial storytelling and experiences rooted in our hometown.

We’re creating a cultural brand from Naples — with all its contradictions, charisma, and character.

What Stays the Same?

-We’re still based in Naples, and proud of it.

-We still believe in quality over hype.

-We still obsess over details — because that’s where the soul lives.

This rebrand wasn’t just our idea. It was shaped by conversations, feedback, and the energy we’ve felt from a new wave of locals — people who love Naples but want more from it.

What Comes Next?

Altamar Society is the beginning of a new chapter. Expect:

-Premium gear that blends heritage with performance

-Timeless apparel rooted in sport and culture

-A design-driven brand that feels as good as it looks

If you’ve ever felt like Naples could be something more —
Something cooler, younger, bolder — you’re not alone.
We’re building that future. One paddle, one drop, one story at a time.

Welcome to the Society.

This isn’t about rejecting where we came from.
It’s about redefining where we’re going.

We’re not here to play it safe.
We’re here to play better — in every sense of the word.

Welcome to Altamar Society.
Not your grandpa’s golf town.